Our Story
Saying goodbye to a beloved pet is one of the hardest moments we face, and Sweet Goodbye was born to make it just a little gentler. Our mission is simple: to help families honor their pets with love, dignity, and care, while being kind to the planet we all share.
Where it started
The inspiration behind Sweet Goodbye began with our founder, Natalie Venosi, and her cherished dog, Nikita. As Nikita aged, Natalie sought a meaningful way to prepare for their eventual parting. A close friend from Bali introduced her to traditional pet farewell rituals, where pets are adorned and wrapped in shrouds, honoring them as family members. This heartfelt tradition brought Natalie immense comfort when Nikita passed, leading her to create Sweet Goodbye to share this compassionate approach with others.
Thoughtfully Designed, Lovingly Made
Our products are thoughtfully designed in Australia and handcrafted by skilled artisans in Nepal and Bali. We prioritise fair-trade practices, ensuring that each item supports local communities and is made with care. Using high-quality materials like soft merino wool and natural cotton, our farewell kits provide a gentle, dignified way to celebrate your pet's memory.
Eco-Friendly Commitment
We are dedicated to sustainability, using biodegradable materials and up-cycled elements in our products. This commitment ensures that your pet's farewell is not only loving but also kind to the planet. By choosing Sweet Goodbye, you contribute to a greener future while honoring your pet.
Awards and Recognition
Our dedication to excellence has been recognized within the pet industry. Sweet Goodbye has received numerous awards and recognition for our commitment to providing compassionate solutions for pet owners during times of loss.
Loved by Families Worldwide
Thousands of families have trusted Sweet Goodbye to guide them through their final farewell. From touching stories of comfort to heartfelt reviews, our customers remind us why we do what we do.
"Having the Sweet Goodbye kit made the hardest moment of my life so much more bearable. It was comforting to know my best friend was cared for with love and dignity." — Kaitlyn
Our Commitment to Giving Back
At Sweet Goodbye, we believe in making a difference for all animals. That’s why we share a portion of our profits with charities that align with our values, ensuring that love and care extend far beyond the pets we serve.
Our Vet Range
We know that so many pet owners are guided by their trusted vet when it comes to their pet’s care - right to the very end. That’s why we worked closely with veterinarians and aftercare professionals to create something that offers both dignity and comfort in a difficult moment.
The CARE CRADLE® and Pet Wrap were designed to provide a respectful, compassionate way to handle end-of-life services. Whether it’s during euthanasia or after a pet’s passing, these tools help vets and caregivers offer a gentle, eco-friendly solution that also supports grieving pet parents.
Pets of Sweet Goodbye
The beautiful Winston is a frequent Sweet Goodbye model and is owned by our director, Natalie Venosi.
Introducing Buffy the labrador. She models some of the Sweet Goodbye products and is a much loved member of the Sweet Goodbye pet family.
Obie's a medium sized Groodle (Golden Doodle) who loves a cuddle in the Sweet Goodbye warehouse and is owned by Lucy our Website Coordinator.
Iggy the Staffy spends 99% of her time lazing in her beanbag snoring, and is owned by Jordan our Digital Marketing Manager.
Dexter loves his morning tummy rubs and belongs to Sharon, our Social Media Manager.
The beautiful Chuck is owned by Sharon our Social Media Manager. Chuck loves his squeaky toys, and no it's not an error, Sharon does have two pets!