Sweet Goodbye receives top honours at 2023 Pet Innovation Awards

Pet Innovation Awards


Sweet Goodbye, an Australian-based company dedicated to providing emotional and practical support for pet families during the challenging time of pet loss, has won the Best Pet Farewell and Memorial Product - Product of the Year at the prestigious 2023 Pet Innovation Awards in the USA.

The company offers a diverse product line of eco-friendly pet burial and cremation kits that have been thoughtfully designed to accommodate pets of all sizes, breeds, and the personal preferences of their devoted pet parents.

Sweet Goodbye’s founder Natalie Venosi said she was thrilled with the recognition of the international industry award.

“Receiving this accolade acknowledges Sweet Goodbye's unwavering commitment to excellence, hard work, and passion to successfully bring an innovative range of pet farewell kits to market,” Natalie said. “This win is only made possible thanks to the support and dedication of family, friends, and staff who have helped to bring such a long-held dream to market.”

The independent Pet Innovation Awards program was built to recognize the most outstanding companies, services and products within the rapidly expanding Pet industry. Nominations to the awards were received from around the world.

In addition to their product innovation, Sweet Goodbye has been established as a social enterprise.

Sweet Goodbye Founder, Natalie Venosi with her good friend Winston

It’s a proud ethical, sustainable, and environmentally friendly business that adheres to the 10 Principles of Fair Trade. All products are handcrafted with love by family businesses in Nepal and Bali and part of all proceeds are shared with selected animal welfare charities.

Sweet Goodbye’s specially crafted handmade soft shrouds, with biodegradable absorbent pad and ergonomic outer cradle for lifting and carrying, provide a safe, snug, and reliable means to bid a final goodbye to cherished pets.

With uplifting colors, ceremonial elements, and comforting processes, the farewell kits aid customers in finding closure and alleviating the emotional distress that accompanies pet loss.

All products are made from natural, biodegradable materials designed as an innovative and functional solution to provide a dignified farewell to pets, whether for burial or cremation.

Beyond serving individual pet parents, the company also supports veterinarians and pet end-of-life care providers, including in home euthanasia professionals, pet crematoriums, aquamation facilities and cemeteries with the CARE CRADLE® product range.

Thanks to this dedication to excellence and vast service offering, the future looks bright for Sweet Goodbye.

Throughout 2023 and beyond, Sweet Goodbye intends to extend its presence in the USA and Australia. There are plans to soon launch in the UK and EU. Clients all over the world are genuinely seeking the products and services that the business offers, and the firm’s expert team is keen to ensure that they receive the support and service they expect.

Sweet Goodbye's primary message, Every pet deserves a Sweet Goodbye, encapsulates its mission to provide comfort, dignity, and respect during the challenging process of pet loss. Its commitment to compassion, ethics, and sustainability positions them as a global leader in offering beautiful, dignified, ethical, and eco-friendly ways to say farewell to beloved pets.

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